Built on · Prizma
Prizma a sales channel to marketplaces
Prizma extends Vera to marketplaces and comparison sites. Your catalogue goes out to Allegro, Kaufland or Alza, while stock, prices and orders stay in the one admin you already use.
The mark
One vertical source and three beams leaving it. That is the whole idea: a single stock in Vera and a catalogue that goes out from it to several marketplaces. The beams differ in length, because channels are connected one at a time, not all at once.
What is Prizma?
Prizma is an extension of Vera for selling on marketplaces. Your catalogue is published to Allegro, Kaufland, Alza, eBay or Amazon, while stock, prices and orders stay in Vera. So you never run two warehouses that contradict each other, or two admins with things falling between them. Channels are connected one at a time, so after each step you can see what the new one actually brought in.
How it works, step by step
-
1 · The catalogue goes out
Products, photos, parameters and prices are published from Vera to the marketplace. You keep writing them in one place, the one you already know.
-
2 · Categories are matched
Every marketplace has its own category tree and its own required parameters. We match them to your categories once, together with you, and after that it holds.
-
3 · Stock is shared
One stock for the e-shop and for every channel. Sell the last piece on Allegro and it disappears from your own site as well. That is exactly why you do not need a second warehouse.
-
4 · Orders come back in
An order from a marketplace lands in Vera next to your own, with the same statuses and the same paperwork. You pack from one screen instead of clicking between portals.
What you need to have ready
-
A seller account on the marketplace
The contract with Allegro, Kaufland or Alza is yours, not ours. We connect the channel and set it up, but the commission and the selling rules stay between you and the marketplace.
-
EAN codes
Most marketplaces match products by EAN. Without one, a listing either fails their check or ends up in the wrong category.
-
Parameters, not just descriptions
Size, colour, material, weight. Buyers filter by them, so a product without parameters does exist, it just never gets found.
-
Delivery terms you can keep
Marketplaces measure how fast you ship and how often you cancel. Promising three days and keeping them beats promising one and losing your rating.
How many channels a class carries
-
0 channels
E-shop · Iskra
Only a feed for Heureka and Google Merchant. First you find out whether the range sells online at all.
-
1 channel
E-shop · Lúč
One real channel. Enough to find out whether marketplaces suit your range.
-
3 channels
E-shop · Spektrum
Three channels and one shared stock. The only class built for multichannel selling.
When Prizma is not worth it
Marketplaces take a commission on every sale and stand you next to everyone else selling the same thing. On goods with a thin margin, or on a range nobody else carries, your own e-shop with a Heureka feed will usually earn more. We would rather say so at the start than connect three channels you switch off six months later.
Which marketplaces
Allegro · Kaufland · Alza · eBay · Amazon And others, depending on what you sell.
Prizma and Vera
Prizma stands on Vera, the system behind every class. Without Vera there is nothing to send out, because the catalogue, the stock and the orders all live in it. If you are weighing up both, look at Vera first and then at the e-shop classes in the pricing list.