You ask, we do not dodge.

Pricing comes as a tailored proposal after the discovery workshop. Every project differs in scope, integrations and timing, so we do not run a price list. At the workshop we go through what you sell, what has to be connected and what must ship first. Then you get a proposal with scope, schedule and price. What you sign is what the invoice says.

Together, at the discovery workshop. We start from what you sell today, the systems you run and where you want to go. Every project runs on the same Vera platform; what changes is what is switched on and what it connects to. Scope is delivered in stages, so the next part goes into the running system and nothing is rebuilt.

Yes, operation. The site runs on LUMA Creative servers at Websupport, so you do not buy hosting separately and nobody forgets to update the server. Operation covers hosting, the SSL certificate and its renewal, database backups, uptime monitoring and Vera updates. Its scope and price are part of the proposal, together with the project.

LUMA Creative is not registered for VAT. The figure in the proposal is the figure on the invoice, with nothing added on top.

The domain. You pay it directly to a registrar so it is in your name from day one. Everything else, operation included, is listed in the proposal. Anything extra, such as another language or a new integration, is agreed in advance. No other lines appear on the invoice.

We answer an enquiry within 24 hours and start with a half-hour brief. Within five days of it you have a preview in hand, one to three finished screens you can click through on your own phone. You pay nothing until you approve it, so you decide on what you can see rather than on a promise. We take 33 projects a year; we are glad to hold a slot, there are simply only so many of them.

The date is part of the proposal and follows the agreed scope. Delivery runs in stages, each with its own date and handover. The clock starts when we have your materials and an approved preview, not at signing, so waiting for photos never eats into the schedule. The final step covers the domain, SSL, analytics and the sitemap. We do not put half-finished sites online.

Your logo if you have one, a handful of photos and answers to five questions. We can do it by form or over the phone in half an hour, and that is the end of your homework. We write the copy, you read it through and sign it off; if you already have copy, send it over and we both save a round.

One, and that is deliberate. You go through the preview at your own pace, send your notes in one go and we work them in. Three rounds of one note each stretch a project by weeks and serve nobody, least of all you. If after the first round you want another one, it can be done; it is extra work and we agree the price before we begin it.

Vera is our own platform, built on Payload CMS and Node.js. Both websites and e-shops run on it, so you get one login, one administration and one supplier to call. Launch a site today, decide to start selling a year from now, and nothing is rebuilt from scratch: the catalogue is simply switched on. What Vera can do is laid out on its own page.

Because plugins from five different authors stop understanding each other after a year, and nobody is left who minds. In Vera the catalogue, orders, forms and SEO are parts of a platform we write ourselves, so when something goes wrong you call us instead of a support forum. Updates go out to every client at once and are part of the monthly operation fee, so they never get forgotten. We have nothing against WordPress; we just do not want to run it on your behalf.

Prizma extends your selling beyond your own e-shop. It plugs into Vera and pushes products, prices and stock levels into further sales channels: marketplaces, comparison sites and feeds. Stock and orders stay in a single administration, so you edit a product once instead of channel by channel. Which channels are covered is set out on the Prizma page.

The data is yours, not ours. We export your products, orders and content in standard formats, and the domain is in your name from day one. Operation has no lock-in, so no contract holds you if you leave: you end it and move the site wherever you need. Keeping a client with paperwork is a worse idea than keeping one with the work.

Yes, and without calling support. Vera is built so you can rewrite text, swap a photo or add a subpage from one place in the admin, with no code involved. If you would rather walk through it with us live, admin training is part of every project.

You have 30 days to report faults and we fix those at no extra charge; after that we bill the hours worked. A fault means something does not do what it was built to do; a new feature is a separate order. You write to the person who built your site, so you never explain the project again to a stranger in a queue. Uptime monitoring runs as part of operation, which is why we often know about an outage before you do.

Copy yes, it is part of building the site: a business website covers content for up to six pages, and further pages can be added on. Logos and photography we do not do in-house. We do have people we can point you to and you deal with them directly, because sending you to someone who does it every day beats attempting it between projects.

You do not. Most projects run on e-mail, phone and video calls, and our clients stretch from Bratislava to Prešov at the other end of the country. If you would like to meet and you are within reach, we are glad to come; our address is Doležalova 15C in Bratislava. It is simply not a condition: a site built remotely turns out every bit as well.